Siew Bee Tan

Siew Bee Tan is a seasoned digital marketing professional with extensive experience in programmatic and social media management. Currently serving as a Senior Performance Marketer at Bybit since February 2022, Siew Bee achieved over 14% new user acquisition with a remarkable ROAS of 29% in less than a quarter while managing digital paid activities. Prior roles include Social Media & Programmatic Manager at Publicis Media, where Siew Bee oversaw global campaigns, and Regional Programmatic Specialist at Mindshare, driving programmatic activities across Southeast Asia. Additional experience includes positions at Activa Media Pte Ltd and OpenRice.com, focusing on strategic marketing and content creation. Siew Bee holds a Bachelor's degree in English Language and Literature from Nanyang Technological University Singapore and has completed studies at Ludwig-Maximilians-Universität München.