César Mora is a seasoned commercial executive with over 20 years of experience in the national and international consumer goods sector. Currently serving as the National Manager of Modern Channel and Key Accounts at BYDSA since 2021, César is responsible for growth strategies, business planning, and team development. Previously, they held various key positions at HEINEKEN MÉXICO, focusing on trade marketing and sales strategies for traditional sales channels. César earned an MBA with a specialization in E Business and Innovation from EALDE Business School and holds degrees in Mechanical Engineering and Business Administration from Universidad Autónoma de Nuevo León and Universidad Tecmilenio, respectively.
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