“make the ordinary the extraordinary” is the byfreer mantra. each of our pieces is a palette cleanser, a fresh start, a clean feel. elevated basics at their best, byfreer garments are the ones that pull your whole wardrobe together.

locally designed and made, byfreer is style-led, not trend-driven. our relaxed, feminine tailoring is the ultimate luxury for your everyday.

our wear-everywhere styles bring you soft silhouettes, clean lines in want-to-touch fabrications. think silk satins, georgettes and velvets alongside hard-wearing cottons. each is your reach-for and your go-to – the piece you can wear with confidence – our attitude: fresh, relaxed, fuss-free.

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