Sofia I.

Sofia I. is the Optimization and Strategy Lead for Beyond, where they focus on driving impactful growth strategies and innovative solutions. Previously, they served as the VP of Conversion Optimization Product Manager at Truist and held several roles in marketing and design, including Lead Product Optimization Manager at BetMGM and positions at Lenovo and (un)Common Logic. They earned a Bachelor of Science in Design and Applied Arts from the University of Vermont. With a proven track record in data-driven initiatives and cross-functional collaboration, Sofia excels in enhancing user experiences and achieving business results.