RA

Rita Almeida

Digital Account Manager at BySide

Rita Almeida has extensive work experience in various roles within the marketing and advertising industry. Rita began their career as a Copywriter at Opal Publicidade S.A. in 2004. Rita then worked as a Marketing Specialist at Solidotel in 2005, where they were responsible for developing and implementing the company's marketing strategy. In 2006, they worked as an Account Manager at Opinion Maker, focusing on new customer prospecting and developing communication proposals. From 2007 to 2012, Rita worked as a Senior Account Manager at aeiou.pt, managing accounts in the digital market and analyzing results to develop effective communication strategies. In 2012, they worked as an Account Manager at Ydeal.net, where they presented proposals and implemented product/brand promotions. From 2013 to 2014, they served as a Marketing Manager at Sport Zone, defining and developing below-the-line communication elements and managing social network strategies. From 2014 to 2018, Rita worked at QA Publicidade, first as an Account Manager, managing accounts in various advertising areas, and later as a Community Manager, overseeing social media management and campaign implementation. Currently, they hold the position of Digital Account Manager at BySide, where they develop and manages lead activation strategies and ensures the development of solutions based on customer needs.

Rita Almeida's education history includes various academic achievements in the field of marketing and communication. Rita started their education journey at the Universidade do Minho, where they pursued a Licenciatura degree in Comunicação Social ramo Publicidade from 1999 to 2004. Following this, they enrolled in IPAM in 2005 and completed a Pós-Graduação in Marketing by the end of 2006. Rita further expanded their knowledge in marketing by attending Faculdade de Economia do Porto from 2012 to 2014, where they obtained a Mestrado degree with a specialization in Marketing.

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