Bin Yu is a Senior Product Manager at TikTok, where responsibilities include leading monetization efforts and developing vertical ads delivery and TikTok Shop new supply monetization strategies since July 2020. Additionally, Bin Yu played a key role as a Product Manager on the founding team for vertical solutions, successfully building and scaling Shopping Ads to significant revenue. Prior experience includes positions at ByteDance, focusing on global monetization product strategies, and Procter & Gamble as a Senior Brand Manager responsible for Always feminine hygiene and incontinence products, advocating for women's confidence. Earlier roles include a Brand Manager position for Tampax and Always Liners at Procter & Gamble and a Supply Chain Analyst at Canadian Tire. Bin Yu holds a Bachelor of Commerce in Finance and Economics from the University of Toronto, with studies at Kwansei Gakuin University and Hwa Chong Institution.
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