Celia Chen

Celia (ZhiLian) Chen currently serves as a Field Marketing Manager at ByteDance and BytePlus, overseeing field marketing activities across Hong Kong, Taiwan, Macau, Vietnam, and the Philippines since February 2024. Previously, Celia worked as a Marketing Manager for CCH® Tagetik from October 2022 to January 2024, where responsibilities included developing B2B marketing strategies and collaborating with sales teams to enhance conversion rates. Celia's earlier experience at Schneider Electric encompassed roles as a Senior Business Analyst and Campaign Creation Assistant Manager from September 2018 to September 2022, where marketing campaign strategies were developed to drive lead acquisition and customer engagement. Celia began the career as a Junior Offer Manager, focusing on product marketing strategy and sales tool development. Educational qualifications include a Master's degree in Marketing from iaelyon School of Management and a Bachelor's degree in Business Administration and Management, along with a DUT in Marketing from Paris-Sud University.