Giulia Yang

Giulia Yang is an accomplished professional with extensive experience in partnership development and e-commerce strategy, currently serving in multiple roles at TikTok and ByteDance since November 2020. At TikTok Shop, Giulia plays a key role in partnership growth and strategy, leading initiatives such as launching TikTok Shoppable Livestream in the U.K. and building a robust e-commerce ecosystem. Previous experience includes managing global partnerships for TikTok For Business in Southern Europe, and serving as a Senior Project Manager and Digital Marketing Strategist at Triboo Group, where Giulia was instrumental in Chinese digital marketing. Giulia has a proven track record in creating and delivering educational webinars on digital marketing strategies for Italian enterprises, with a solid background in visual arts and project management from prestigious institutions such as Saïd Business School, University of Oxford and Accademia di Belle Arti di Brera.