宇 Iris Pan 潘 is a marketing professional currently working in marketing at ByteDance since 2020. Previously, they served as Business Director at 群邑 from 2017 to 2020, where they focused on marketing and media strategy, media buying, and integrated events management. Iris held the position of Media Planning Director at Omnicom from 2015 to 2017. Iris earned an MBA from UCL School of Management and BiMBA at Peking University between 2019 and 2021, as well as a double bachelor's degree in directing and automation of media and broadcasting from the Communication University of China in 2010.
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