Joyce HU

Joyce Hu has a strong background in media strategy and brand planning, with over six years of experience in diverse roles. At Southern Weekly, Joyce served as a Project Manager from July 2016 to March 2018, leading media strategy planning and project management for various industries, including electronic, lifestyle, financial, and FMCG. Afterward, Joyce worked as a Brand Planner at Zhihu.com from March 2018 to April 2019, where responsibilities included developing media promotion strategies, collaborating with media agencies, and conducting marketing and consumer research across multiple sectors such as fashion and tourism. Since April 2019, Joyce has been a Brand Planner at 字节跳动, focusing on promotion strategies for FMCG companies. Joyce holds a Bachelor's degree in Arabic Language and Literature from 上海外国语大学 and a Master's degree in International Journalism from 香港浸会大学.