Junying Lin has extensive experience in the field of e-commerce and digital advertising, currently serving as the Head of TikTok Shop (Global E-Commerce) at ByteDance since December 2014, focused on enhancing user shopping experiences through innovative product recommendations. Prior roles include leading teams responsible for web ads and the monetization product strategy at TikTok, where Junying oversaw core ads and platform development, as well as delivery and measurement strategies in both the Chinese and global markets. Previous experience includes a position as a Data Analyst and Product Manager at Baidu, Inc., where responsibilities involved search ads strategy and operations, and as a Software and Hardware Engineer at the 机械科学研究总院. Junying Lin holds a Bachelor of Science in Information and Computing Science from Beijing Jiaotong University.
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