Kenneth Dai possesses extensive experience in digital advertising and business strategy, currently serving as the Head of Ads Strategy BP & PMO at 字节跳动 since February 2018, where responsibilities include brand and auction ads strategy, competitor analysis, and exploring new business opportunities. Prior to this role, Kenneth worked at Baidu, Inc. as a Senior Business Analyst and Project Manager, focusing on the online ads market in China. A solid foundation in consulting was built through internships at Vermilion Partners, Bain & Company, and Accenture, engaging in various research and analytical projects in finance, M&A, and IT systems integration. Kenneth holds a Master's degree in Economics from Beijing University of Posts and Telecommunications, complemented by a Bachelor's degree in Engineering Management from the same institution.
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