Lan Yao

Lan Yao is a Senior Marketing Strategist at TikTok Shop in the SEA region and a graduate student at Boston University, where they focus on Public Relations. Lan previously interned at Ogilvy China and Christie's Beijing office, gaining valuable experience in PR and marketing analytics. With a Bachelor's degree in Chinese Language and Literature from Fudan University and a Master's in Public Relations, Lan has demonstrated a commitment to professional growth through a series of roles in strategic consulting and marketing communications, highlighting their ability to integrate insights from social media and e-commerce data. Their passion for storytelling and effective communication has been a constant throughout their career.