Leon Liu

Leon Liu is a marketing professional with extensive experience in industry marketing and communication, currently serving as the Head of Industry Marketing and Communication at 字节跳动 since June 2021. Liu has a strong background in consumer research and brand strategy, previously holding roles such as Associate Planning Director at Grey Group, where a successful Pantene re-branding strategy was developed. Previous experiences include positions at BBDO as both Senior and Strategic Planner, and General Manager at 天联广告公司, where a notable partnership with McDonald's was established. Liu's educational background includes a Bachelor of Arts in Advertising and Marketing from Tongji University and additional studies at Universität Mozarteum Salzburg.