Matthew Wei

Matthew Wei is currently the Director of Entertainment Operation of the Toutiao app at ByteDance, a position they have held since 2019. Previously, Matthew served as the Marketing Head in charge of entertainment at ByteDance and as an Entertainment Marketing Consultant at Ogilvy Public Relations. They also held leadership roles at BOVA Public Relations and Alibaba Group, where they managed integrated marketing communications and team strategies in the entertainment sector. Matthew's career began with the founding of Mattheworan Image, where they executed significant branding projects, including notable campaigns for Volkswagen China and BMW.