Mengsha Lu

Mengsha Lu is a strategist specializing in monetization product strategy for international markets at ByteDance, where they manage global monetization strategies for products including TikTok. They previously held the position of Senior Strategist at Capcut and served as Deputy Director of Strategy at PingAn Technology from 2018 to 2020. Additionally, Mengsha worked as a Consultant and then Senior Consultant at Deloitte between 2015 and 2018. They also contributed to the GRCC International office as a Student Marketing Assistant in 2010, where they significantly increased enrollment among Chinese students. Mengsha earned a Master in Professional Accounting from The University of Texas at Austin in 2014.