王彧

彧 王 is the Commercial Operations Director at 字节跳动, where they have demonstrated a proven ability and passion for data-driven strategy planning in integrated marketing since 2020. They lead a 10-person team focusing on live streaming, short videos, and influencer marketing, achieving a remarkable 680% revenue growth in 2021. Prior to this, 彧 held positions at 竞立媒体 as a Senior Search Executive, Publicis Media as a Programmatic Supervisor, and Cadreon as a Programmatic Manager, accumulating nine years of experience in the digital marketing field. 彧 earned a Bachelor’s degree in Advertising from 上海工程技术大学 in 2014.