Sofiane Haddadi is a data-driven marketing professional with over 12 years of experience specializing in digital marketing strategies. Currently serving as a Client Partner for MENA at TikTok, Sofiane has previously held positions at companies such as Dubai Tourism, L'Oréal, and Grey Group MENA, where they focused on analytics, media, and performance management. Sofiane holds a Master’s Degree in Marketing from Aston University and a Master's in Digital Project Management from IIM - Institut de l'internet et du multimédia. Their expertise encompasses both the development and execution of comprehensive marketing strategies across various industries.
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