Tracy Yu is an accomplished marketing science professional with extensive experience in the digital marketing and analytics sectors. Currently serving as the Head of CNOB & JP Marketing Science at TikTok and the Head of Marketing Science for CNOB at ByteDance, Tracy has previously held leadership roles at Shiseido as Marketing Effectiveness Lead, PHD as Data & Tech Director, and SolutionLab as Client Service Director. Tracy co-founded PopEx, where the focus was on enhancing retail space efficiency through innovative popup stores. Tracy's earlier career included significant contributions at The Nielsen Company, managing key international accounts and driving growth in various marketing effectiveness initiatives. Tracy holds a Bachelor's degree in Statistics from Wuhan University.
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