Viola Chen is a seasoned marketing professional with extensive experience in user growth and brand development in the gaming industry. Currently serving as Sr. User Growth Manager at ByteDance since April 2019, Viola has a proven track record of leading successful marketing initiatives. Previous roles include Marketing Director at CocoaChina/Chukong Technologies, where key achievements included assembling an overseas marketing team and launching multiple top-ranking games. Viola also held positions at Hero Entertainment as Overseas Marketing Supervisor, demonstrating skills in marketing research and campaign development, and at UQ Interactive as Channel Manager, focusing on brand development and advertising optimization. Viola possesses advanced degrees in Information Technology and International Business from the University of Glasgow and Saint Louis University, respectively.
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