We are a Nordic house of premium hair care brands, located in Sweden, Norway, and Denmark. Our company consists of 170 brilliant stars, a skilled group of people connected to the hair care industry. We are the largest player of professional hair care in the Nordics. We work with a bunch of luminous hair care icons: Olaplex, Björk, Lanza, Moroccanoil & Schwarzkopf, just to mention a few. And more to come.

ByWe Group

Daniel Odehn

Karin Plonaitis

Elin Kellerman

Erik Andersson

Alexander Lindbeck

This department focuses on driving revenue through the sale of products and services to customers.

Sales Department

This department focuses on developing and promoting brand strategies to enhance market presence and customer engagement.

Brand Management

This department focuses on managing and coordinating commercial activities to drive sales and marketing efforts.

Commercial Operations

This department focuses on the integration and optimization of digital systems and marketing strategies.

Digital Systems

This department manages the storage, handling, and distribution of goods within the warehouse.

ByWe Group

Org chart

Teams

Sales Department

Brand Management

Commercial Operations

Digital Systems

Warehouse Operations

Offices