Ariel Happe

Ariel Happe is a Music Brand Partnerships Executive at Creative Artists Agency since February 2016, specializing in collaborating with talent on career strategy, brand identity development, and forging partnerships. This role involves creating sellable opportunities through trend forecasting and capitalizing on cultural moments to boost awareness, engagement, and revenue. Previously, Ariel served as a PR Assistant at rock paper scissors, inc., where responsibilities included pitching to media outlets and managing a database of over 18,000 contacts. Additionally, experience includes an internship at Hangout Music Festival focused on sponsor activations, a role at 'stache media promoting artists and brands through marketing efforts, and an internship with Live Nation Entertainment managing sponsorships for live events. Ariel holds a Bachelor's degree in Arts Management with a focus on Music from Indiana University - Bloomington.