• CAA

Denny Watson

Sports Licensing

Denny Watson is an experienced professional with a strong background in sports licensing, business development, and marketing strategy. Currently serving in a sports licensing role at Creative Artists Agency since May 2015, Denny has previously held positions at Fermata Partners, LLC, where contributions included both business development and brand research and strategy consulting. An MBA graduate from Emory University's Goizueta Business School, Denny's earlier career featured leadership in ticket sales and marketing with organizations such as the Myrtle Beach Pelicans and Altoona Curve Baseball LP, achieving notable increases in revenue through innovative sales strategies and effective marketing campaigns. Additional experience includes internships in digital analytics and social media, showcasing a well-rounded expertise in both analytical and creative domains.

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