Genisa Babb is an experienced professional in the fields of sports and entertainment marketing, currently serving as an Executive at Creative Artists Agency since January 2024, focusing on Sports & Entertainment for Chase and Chase Sapphire. Prior to this role, Genisa garnered significant expertise as an Account Director at Crown + Conquer from August 2019 to January 2024, leading experiential and influencer marketing projects for high-profile brands such as HBO and Amazon Music. Experience also includes serving as an Account Director at Cornerstone Agency and as a Key Account Manager at Rémy Cointreau, where Genisa reinforced national marketing strategies across multicultural accounts. Earlier career stages include managing the DeLeón Tequila ambassador program at Blue Flame Agency and driving promotional marketing programs at Strategic Group for the Moët Hennessy Portfolio. Educational background includes a BA in Africana Studies from Colgate University, complemented by studies at the University of the West Indies and Poly Prep.
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