Jason Wu

Director Of Brand Management at CAA

Jason Wu is currently the Director of Brand Management at Creative Artists Agency, overseeing the IP licensing business for various non-character properties in Greater China. Prior to this, Jason managed The Coca-Cola Company's IP licensing business in the same region. Jason also has experience in project management, particularly in licensed retail business for companies like Jeep and Nautica Kidswear. Before joining CAA, Jason participated in the PMD program at Fung Group and worked at IKEA as a Project Leader and Sales Team Leader. Jason holds a Master of Business Administration from Shanghai Jiao Tong University and a Bachelor's degree in Material Science and Engineering from Beijing Forestry University.

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Timeline

  • Director Of Brand Management

    September, 2021 - present

  • Senior Manager, Brand Management

    June, 2018