Riya Sood

F1 Account Executive

Riya Sood is a marketing professional with a diverse background in the industry, currently serving as an F1 Account Executive at Creative Artists Agency since May 2025. Prior to this role, Riya worked as a Marketing Executive at Global from May 2024 to April 2025, where responsibilities included managing notable radio brands such as Capital FM and LBC. Riya's experience also includes a position as a Marketing Graduate at Parfums Christian Dior from June 2023 to May 2024 and a placement year at Bentley Motors, focusing on marketing and events across the UK and Middle East and Africa. Riya holds a Bachelor's degree in International Business from Aston University, completed in June 2023, and attended Trent College from 2012 to 2019.

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