• CAA

Sydney Borens

Agent Assistant, Head Of Basketball Client Marketing

Sydney Borens is a professional with extensive experience in marketing, content creation, and communications within the sports industry. Currently serving as an Ambassador for the Michigan Sport Business Conference and as an Agent Assistant and Head of Basketball Client Marketing at Creative Artists Agency, Sydney has previously held roles such as Vice President of Marketing for The Women's Network, Digital Content and Social Media Intern for the University of Michigan Athletics, and Producer for WOLV-TV. Sydney has a Bachelor of Arts in Film, Television, and Media from the University of Michigan and has contributed to various organizations such as PBS, USA Hockey, and Alpha Phi International Fraternity, effectively utilizing skills in digital marketing, brand strategy, and audience engagement throughout a diverse range of internships and leadership positions.

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