Aida Caba

Aida Caba is currently serving as a Global Strategic Planner Senior at Cabify since January 2024 and is the Co-Founder of BADAN STUDIOS, launched in June 2024, which focuses on enhancing connections through entertainment with its first product, Rey Mono, a card game made from recycled materials. Aida is also a member and partner at APG SPAIN since September 2022, and previously worked as a Strategic Planner at Momentum Worldwide from January 2022 to January 2024, where responsibilities included business advisory in entertainment and market opportunity identification. Prior experience includes roles at The Valley Digital Business School, Carat, and Boceto Comunicación, along with volunteer positions at [c de c] Club de Creativos de España and TED Conferences. Aida holds degrees in Publicidad y Relaciones Públicas and Marketing e Investigación de Mercados from Universidad de Cádiz, complemented by a Brand Manager certification from The Atomic Garden.