Elena Puerta

Elena Puerta is a seasoned professional with extensive experience in brand strategy, strategic planning, and content development. Currently serving as the Global Senior Manager of Brand, Strategic Planning & Content at Cabify since January 2023, Elena has previously held various strategic roles, including Global Manager of Strategic Planning & Content at the same company and Freelance Strategy Director at Pingüino Torreblanca and &Rosàs. As the Founder and Managing Director of Frutas de Granada, Elena has developed commercial and logistical networks. Notably, Elena co-founded SillyBilly, focusing on healthy snacks, and has consulted for startups and advertising agencies across the food and beverage sectors. With prior experience as a Senior Strategic Planner at LOLA MullenLowe and a Planner at Leo Burnett, Elena has also contributed to education as a teacher in Account Planning. Academic credentials include degrees from Universidad Pontificia Comillas, Miami Ad School, NEOMA Business School, and a background in photography.