Juanjo Muñoz is a User Researcher and Product Market Researcher with extensive experience in qualitative insights and strategic thinking. They have worked with prominent companies in Spain and Europe, leading national and international research projects at firms such as Kantar and GfK. Juanjo specializes in ethnographic methodologies, consumer insight generation, and the innovation process, and they hold a degree in Sociology and Anthropology from Universidad Complutense de Madrid. Currently, they are a User Researcher at Cabify, where they continue to apply their expertise to enhance customer and user experiences.
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