Laura Caviedes is a strategic marketing leader with a diverse background in consumer products, entertainment, and luxury sectors. They co-founded Cervezas La Bahía and currently serve as the Global Head of Brand at Cabify, where they drive impactful marketing strategies. Laura’s previous roles include significant positions at esteemed companies like The Walt Disney Company and Diageo, where they excelled in brand strategy and market expansion. They hold an MBA from ESCP Europe and a degree in Law and Political Sciences from Universidad Autónoma de Madrid.
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