Scott MacPherson is a digital business leader specializing in eCommerce and omnichannel strategies for high-growth direct-to-consumer brands. Currently, they serve as the Manager of eCommerce at Cabot, where they execute bilingual online strategies and manage product assortments. Previously, they were the eCommerce Manager at ECCO Shoes, achieving significant revenue growth and executing multiple digital initiatives. Additionally, they worked as the eCommerce & Digital Manager at Tin Shack Ltd., enhancing customer engagement and optimizing online platforms. Scott is pursuing a Bachelor of Arts in Economics at the University of Guelph and a Bachelor of Commerce in Marketing at Ryerson University.
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