Diego Rocha is a seasoned professional with over 15 years of experience in e-commerce and digital marketing. Currently serving as Head Comercial at Cadastra, they focus on driving strategic growth in Brazil and Latin America. Diego co-founded Maeztra, a VTEX specialist agency sold to Cadastra in 2024, and has extensive expertise in e-commerce operations, marketing, and team leadership. They hold a degree in Marketing from Universidade Anhembi Morumbi and a Master’s in E-Commerce from BSP - Business School São Paulo. Diego is recognized as one of the pioneers in selling refurbished products in Brazil and has successfully led more than 400 project launches.
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