Joy Ross currently serves as SVP of Demand Side Platforms at Cadent, focusing on the evolution of TV advertising since May 2023. In addition, Joy is the Principal Consultant at Create Joy, LLC, providing strategic advice to early-stage start-ups in the creator economy. As an Advisory Board Member at Parentfile and SVP of Global Strategy & Partnerships at EMX Digital, Joy plays a critical role in advancing marketing solutions through innovative advertising technology. Previous leadership positions include VP roles at Rubicon Project, AdFin, PubMatic, Glam Media, EMC, and DoubleClick, with a strong emphasis on demand side platforms, strategy, sales development, and international market growth. Joy holds a Master of Arts in Educational Technology from Fairfield University and a Bachelor of Business Administration in Marketing from Loyola University Maryland.
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