Lily P. currently serves as the Director of Data Services at Cadent, a position held since April 2025. Previously, Lily was the Partnership Director of Data at AdTheorent from July 2023 to March 2025. Lily has an extensive background in media and programmatic advertising, having worked at OpAD Media Solutions in various roles from Senior Media Director to Digital Media Strategist between August 2017 and June 2023. Earlier experience includes freelance graphic design under the name Lily Poon from January 2014 to January 2020, and positions at LiveIntent, Inc., and GroupM focused on ad operations and client services. Internship experience includes roles at GreenBook and the Bushwick Film Festival. Lily holds a Bachelor of Business Administration in Advertising and Marketing Communications/Graphic Design from Baruch College and has further education from the University at Buffalo.
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