Celso Mello has 25 years of experience in retail, having worked with prominent companies such as C&A, Walmart, Pernambucanas, and Riachuelo. Currently, they serve as Senior Commercial Planning Manager at Caedu, where they manage strategic plans and oversee a team of analysts. Previously, Celso held several key positions, including Head of Commercial Planning at Casa Riachuelo, where they were integral in implementing the Casa Riachuelo format. Celso holds a Bachelor's degree in Business Administration from UniSantanna and an MBA in Business Management from FIA.
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