Sarah-Beth Bethune

Sarah-Beth Bethune is a seasoned marketing professional with extensive experience in demand generation and digital marketing across various industries, including HR technology, consulting, technology, manufacturing, and travel. Currently serving as the Demand Generation Manager at CAI Software, LLC, Sarah-Beth has previously held significant roles such as Head of Digital Marketing at retrain.ai, where notable achievements included generating over $9 million in annual recurring revenue and successfully executing high-impact marketing campaigns. With a strong foundation in budget management, team leadership, and cross-functional collaboration, Sarah-Beth has consistently delivered results, increasing social media presence and driving attendee engagement for events. Notable past roles include Marketing Lead at McorpCX, Senior Marketing Director at Transcard, and Marketing Director at T. J. Snow Company, where contributions to branding and product marketing strategies were key to organizational growth. Sarah-Beth holds a Bachelor of Science in Marketing from The University of Tennessee at Chattanooga.