Sergio Ruiz is a business-driven Design Lead with over a decade of experience in managing design teams across finance, e-commerce, and travel sectors. They currently serve as a Product Design Lead at CaixaBank, focusing on everyday banking features and the ATM experience, while also lecturing on Digital Prototyping at KSchool. Sergio has previously held significant roles at organizations such as BBVA, Santander Group, and Groupon España, where they contributed to user-centric design methodologies and led various award-winning projects. Additionally, they are recognized for fostering a user-centric mindset within teams and organizations throughout their career.
This person is not in the org chart
This person is not in any teams
This person is not in any offices