Luke Smith is a seasoned commercial professional with extensive experience in account management and sales within the food and beverage industry. Currently serving as Commercial Manager at Cakesmiths since February 2025, Luke's previous roles include National Account Manager at FUNKIN COCKTAILS B Corp™ and National Accounts Grocery & Discounters at Tropicana Brands Group. Luke has held various positions, including National Account Manager at BRITVIC PLC and Yeo Valley Farms, as well as Out of Home Channel Lead at TrueStart Coffee. Additionally, Luke has a background in recruitment from AMR Specialist Recruitment Consultants and has developed skills in customer development during time at Red Bull and Britvic Soft Drinks. Educational credentials include study at Royal Forest of Dean College from 2002 to 2004.
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