CakeStyle is an online media company and sustainable style blog, offering fashion and beauty product reviews, style advice, and trends coverage for fashion-savvy shoppers. CakeStyle was founded in August 2011 by Cecelia Myers and Millie Tadewaldt, originally as a virtual styling service and fashion subscription box. In August 2012, CakeStyleannounced that it had raised $1M in seed funding from the Sandbox Advantage Fund. In 2015 CakeStyle ended its subscription box service, in favor of further funding and growing its digital resources through its popular blog. The company has grown to become a leading resource for shoppers to discover products, trends and style advice. CakeStyle was acquired by HerPaperRoute Inc in 2022 for an undisclosed amount.

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