Cal
Sivan B. is an experienced digital professional with a background in web management and analysis. Currently serving as a Digital Analyst and Digital Asset Manager at Cal (Israel Credit Cards) since August 2020, Sivan previously held the role of Website Manager at B.unique shoes from July 2018 to March 2020, and also worked as a Website Manager and QA at Menora Mivtachim Insurance LTD from October 2010 to April 2018. Sivan holds a Bachelor's degree in Linguistics from Tel Aviv University (2005-2008) and has furthered education at Netcraft Academy and Digitalent, completing courses focused on digital skills in 2018 and 2022, respectively.
Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.