Lars Callary

Chief Ecommerce Officer at Caldera + Lab

Lars Callary has extensive experience in various roles within the business development and marketing fields. Lars currently holds the position of Chief Ecommerce Officer at Caldera + Lab since January 2017. Prior to this, they worked as a Business Development professional at Veraveo, LLC from July 2016 to March 2021. Lars also served as the Managing Partner at Swell Group LLC, where they were involved in creating and scaling online businesses in the Mass Tort space. Lars held this role from January 2015 to May 2016.

In their earlier career, Lars held the position of Executive Vice President, Marketing & Product Development at Future Ads, LLC from July 2011 to December 2014. Before that, they were the CEO of DropTide, LLC, overseeing its operations and growth from April 2008 to December 2014. Finally, Lars co-founded ROAR Ventures, LLC and served as its CEO from 2004 to 2009.

Overall, Lars Callary has a strong background in business development, marketing, and leadership, with a proven track record of successfully growing and scaling online businesses.

Lars Callary attended UC Santa Barbara, where they focused on Economics as their field of study. No specific start or end year for their education at UC Santa Barbara is mentioned.

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