Caledonian Concepts proudly organise the most iconic mass participation events in Scotland including the Baxters Loch Ness Marathon & Festival of Running, the Etape Loch Ness cycle sportive and the Inverness Half Marathon. 

In 2025, 22,000 participants attended the three events raising over £1 million for charity.

In 2024, Caledonian Concepts was acquired by London Marathon Events, marking an exciting new chapter. We are committed to delivering iconic and unique event experiences which inspire activity for all ages and abilities and raise funds for so many charities and worthwhile causes across the Highlands, Scotland and the UK.

Caledonian Concepts

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