Caleffi Hydronic Solutions
Max Rohr has extensive work experience in the field of education, training, and marketing within the HVAC industry. Max began their career at Caleffi as an Assistant North American Liaison from May 2009 to April 2010. Max then worked at Able Distributors as the Marketing and Training Director from July 2010 to October 2011. Following that, they joined Shamrock Sales Inc. as an Outside Sales representative from November 2011 to March 2016. From April 2016 to October 2020, Max worked at REHAU, first as an Academy Manager and later as the Marketing and Academy Manager for Building Solutions. In October 2020, they joined Caleffi Hydronic Solutions as the Education and Training Manager. Max subsequently held positions as the Education and Industry Engagement Manager and is currently the Director of Education and Technical Marketing. Max also holds leadership roles in professional organizations, serving as the Chair of DEI for both ASHRAE Utah Chapter (since 2021) and ASHRAE Region IX (since 2023).
Max Rohr earned a Bachelor of Science degree in Behavioral Science and Health from the University of Utah, completing their education between 2004 to 2008.
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Caleffi Hydronic Solutions
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Manufacturer of high-quality components for heating, plumbing, air conditioning and renewables systems, for domestic and industrial plants. The company’s guiding principle has not changed: to be aware of our own potential and our own values, while staying true to our roots and our identity. Just as it has been from the very beginning, constant attention is dedicated to quality (and its certification), technical product details (continuous improvements inspired by customer feedback) and innovation (with the due research periods necessary to avoid rushed development in pursuit of fleeting market trends). However, great care is also taken over the relationship formed with each individual working with us because, as we always say, it is people that make the difference, through their commitment and their sense of belonging to a group experiencing constant growth, both in Italy and overseas. More than 1000 employees worldwide export not only the product – truly Made in Italy, since production has never been outsourced beyond our national borders – but also the Italian parent company’s entire system of values. The group is made of 12 branches, 6 sales offices and 4 companies; the 3 manufacturing premises are all set in Italy. This has led to the recent creation of two challenging projects, the CUBOROSSO (REDCUBE) Studies and Research Centre and the MAV Automatic Vertical Warehouse which guarantees even faster shipment and more punctual delivery.