Alyssa Ruhl is a seasoned professional in e-commerce and merchandising, currently serving as the Lead, Site Experience Strategist at Caleres, Inc. since April 2023. Previously, Alyssa held multiple roles at Scrubs & Beyond, LLC from March 2020 to April 2023, including Site Merchandiser, Digital Content Coordinator, and Digital Merchandising Specialist, where responsibilities included developing site merchandising best practices, managing product assortments, and collaborating with vendors. Alyssa's early career involved sales and client management as a Bridal Consultant at Simply Elegant Bridal and as a Seasonal Retail Teller at St. Johns Bank. Alyssa holds a Bachelor of Science degree in Fashion Business & Entrepreneurship from Lindenwood University.
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