AB

Amanda Butler

Design Director, Vionic (athletic/sport/recovery)

Amanda Butler is a seasoned design professional with extensive experience in footwear design and development across various brands and markets. Currently serving as Design Director at Caleres, Inc. for Vionic, Amanda leads a team in creating innovative athletic footwear that integrates proprietary technology with a distinctive aesthetic. Previous positions include Design Director for Ryka, focusing on women's athletic footwear, and Sr. Designer roles at Naturalizer and Cole Haan, where Amanda developed products for diverse markets. As a consultant through Amanda Butler Design Services, Amanda provided comprehensive design solutions and brand-building advice. With an educational background in Industrial Design from Pratt Institute, Amanda’s career spans over two decades, encompassing roles from Junior Designer to leadership positions in the footwear industry.

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