Amanda Fortner has over two decades of experience in sales, merchandising, and product development within the retail industry. Currently, Amanda serves as Manager of Sales and Merch Planning at Caleres, Inc. since November 2025. Previously, at Children's Factory from March 2021 to November 2025, Amanda held multiple roles, including Manager of Product Development and E-Commerce Merchandising. Amanda's background includes significant tenure at New Balance, fulfilling roles such as Buyer and Assistant Buyer, where Amanda executed strategies for business growth and inventory management. Additional experience includes positions at Roman Company, where Amanda contributed to product development systems, and early career roles in logistics and real estate. Amanda holds a diploma in Administrative Assistant from Hickey Business College.
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