Janet York

Janet York has extensive experience in integrated paid media, currently serving as the Director of Integrated Paid Media at Caleres, Inc. since March 2015, where responsibilities include guiding paid search, digital, traditional, and social efforts for Famous Footwear to drive business results and explore new digital opportunities. Previous roles at Caleres encompass Sr. Manager, Integrated Paid Media and Integrated Paid Media Manager, with a strong emphasis on performance trends, audience analysis, and optimization strategies. Prior experience at MEC involved developing and managing strategic online campaigns and budgets. Janet's career began at Sigma Aldrich as a Strategic Marketing Analyst, focusing on data analysis and market performance insights. Janet holds an AAS and a Certificate in Chemical Technology from St. Louis Community College and has education from Missouri State University.