Joni Hetchler Carty

Joni Hetchler Carty has over 15 years of experience in customer marketing, analytics, and finance, currently serving as the Director of Customer Marketing & Analytics at Caleres, Inc. since August 2008. Joni has held various leadership roles within Caleres, including Director of Finance-Marketing and Director of Ecommerce Analytics & Consumer Insights, and has a solid foundation in analytics from prior positions as Manager of Ecommerce Analytics & Consumer Insights and Manager of Segmentation & CRM Analytics. Previously, Joni worked at Brown Shoe Company as a Financial Analyst - Supervisor, Inventory Control and at Sentry Insurance as a Financial Analyst & Control Specialist. Joni obtained an MBA from the University of Wisconsin-Eau Claire and holds a degree in Finance, Economics, and MIS from the University of Wisconsin-La Crosse.