Natalie Johnson

Natalie Johnson is an accomplished Associate Creative Director at Caleres, Inc. since February 2019, where responsibilities include leading the Dr. Scholl’s brand storytelling, marketing campaigns, and design strategy to boost consumer engagement and sales. Additionally, Natalie maintains a freelance graphic design practice under Natalie Alan Design since 2013, creating branding, identity, and marketing strategies for diverse clients. Previous roles include Junior Graphic Designer at Almanac, Graphic Designer at BoardPaq, and various graphic design internships across multiple organizations, contributing to a range of projects from digital advertising to branding for nonprofit and startup initiatives. Natalie holds a Bachelor’s Degree in Graphic Design from Lindenwood University, complemented by studies at Marian University Indianapolis.